How do communications activities affect traffic and reputation?

July 1, 2010 [713 views]

Slight pause in my visualisation project as I think about the impact of all of the different publicity activities needed to drive traffic to my site (and client sites).
I find myself regularly trying to explain that SEO or PPC or blogging on their own will rarely be enough to increase business significantly. Instead a website owner has to do a range of co-ordinated activities including PR, advertising and social media.
Some of these will produce a short term increase in visitors including PPC...

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Backlink analysis and visualisation for Market Quarter and its competitors

June 19, 2010 [585 views]

Today’s project has been to look at my site and competitors to see how many in-bound links each has and the quality of these backlinks. There is much written about the importance of reputation and trust...

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33% of revenue: ExpressRex recommendation engine recommended

June 16, 2010 [670 views]

In today’s earlier post I discussed work this week looking at Google Analytics traffic source data. One type of referrer I failed to mention were those marked in the reports as coming from ExpressRex...

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