All postings
Ecommerce Activity 10: Mock MCQ Exam
As promised here are 15 questions to get you in the mood for the MCQ part of the exam. You can take the test as many times as you like and if I have made the survey work properly then you should get... [Dec 9, 2009]
How to answer the exam questions in eCommerce
In the second part of the session I want to provide some pointers to how to answer the questions in the exam. I am not going to give you the answers but some extra information about how I would tackle... [Dec 9, 2009]
Other trends to explore (Toolbox Activity 10)
Here are 4 more subjects for you to think about: * Cloud computing * Semantic web * Crowdsourcing * Augmented reality The deadline for both parts of this activity (and any remaining activities... [Dec 8, 2009]
Mobile social mashups and the future (lecture 10 - the last one)
This is the last session of the module and I want to look back over the last 10 weeks and forward to the future. This is a highly experimental module; a journey that most of you have followed all the... [Dec 5, 2009]
Working out an ecommerce project budget (Activity 9)
You have been asked by a client to improve a small ecommerce store such as Market Quarter. The priority is to seek ways to improve the revenue of the business rather than redesign the site for its own... [Dec 3, 2009]
Defining ecommerce terminology (feedback on Activity 8)
Instead of defining the terms for you I am going to show you a selection of the answers you provided and let you make up your own minds. Please note that some of the answers are wrong but not many of... [Dec 2, 2009]
Costs and budgets for ecommerce (lecture 9)
It is hard to estimate how much a project will cost without analysing the specific requirements and the environment in which the project is being implemented. In this session we will explore the steps... [Dec 2, 2009]
Planning and building a mashup: Toolbox Activity 9
This activity is about Mashups; web based software systems that build on data and services from other software systems. This activity counts in exactly the same way as the others; 5% for each part... [Dec 1, 2009]
Mashups (Toolbox lecture 9)
In today's lecture we'll look at Mashups: tools, data and services that you can build on to create software systems, prototypes and experiments. We'll be using a tool called Pipes from Yahoo! and this... [Dec 1, 2009]
Feeds and analytics (feedback on activity 8)
Recent activities have been a bit harder (deliberately) and fewer students are completing them but those that did generally experimented well and discovered new useful ideas for their sites and for... [Dec 1, 2009]
Deadlines for Toolbox Activites
I have spoken to a number of you who have started late and also to the course team and we have decided to set the following FINAL deadlines for all activities: 7th January 2010. This should give you... [Nov 30, 2009]
Ecommerce Terminology (Activity 8)
As we move towards the exam I wanted everyone to feel comfortable with some of the terminology we have been using and so this week's activity is all around these terms. Research and make notes (a short... [Nov 26, 2009]
Ecommerce Exam Preparation
Here are a set of mock questions for the forthcoming ecommerce exam. The final paper will have exactly the same questions but the cases used will be different. Please note that next week's lecture... [Nov 26, 2009]
PPC Advertising (ecommerce lecture 8)
Thanks to the 40 of you who completed the activity this week; you will find that you are better prepared for the exam than those who did not (and you have a free mark!). Key ideas in PPC * You are... [Nov 25, 2009]
Exploring RSS & promotion and analytics (toolbox activity 8)
It’s time to get your site some traffic! You need to promote your site manually by submitting it to search engines, linking it from posts and forums and automatically using an RSS feed. Manual submission... [Nov 25, 2009]
Is mobile important? (Toolbox lecture 8)
URGENT: The lecture was cancelled because of Student Union AGM - I have recorded the lecture and posted the video as normal. See you next week It appears from the last activity that this topic is of... [Nov 23, 2009]
Optimising Ecommerce (Lecture 7)
This lecture will build on the Analytics activity you have done this week and will suggest that with careful optimisation any ecommerce site can be made more effective: meaning a better return on investment... [Nov 18, 2009]
Exploring PPC advertising (eCommerce Activity 7)
Down the right hand side of Google’s search results are Pay-Per-Click or PPC adverts. The adverts shown are related to the keyword you have typed. Type in keywords related to your case study and look... [Nov 18, 2009]
Toolbox Activity 7: Exploring the mobile web
This activity is in a new area, mobile, and I hope you will find it interesting. I have deliverately made the activity a bit more open ended so that those of you have found the previous activities too... [Nov 17, 2009]
Doing business online (Toolbox lecture 7)
In today's lecture I will build on activity 6 and explore some parts of ecommerce and making money online. I will describe why ecommerce is important, introduce some of the tools that you can try and... [Nov 16, 2009]
