All postings
Feedback on eCommerce Activity 5 on Customer Journeys
Some of you took this very seriously while others did not really understand it at all. I enjoyed reading the persona - especially the one who had “hates muggles” as part of the character (you have a... [Nov 14, 2009]
Exploring Analytics (Ecommerce Activity 6)
For this week's activity I want you to explore Google Analytics using data from Market Quarter. I will post the username and password on StudySpace so that only students registered for this module... [Nov 13, 2009]
Learning basic web design or at least how to understand themes (Toolbox Lecture 6)
Learning to build websites means learning lots of different elements and I have chosen WordPress because it gets you a long way very quickly. To go further however you need to start to understand the... [Nov 12, 2009]
Marketing eCommerce sites: search engines, advertising and reputation (Lecture 6)
Update 1200: Please note that because I have a sore throat I have decided to deliver this lecture by video instead of in person. This lecture for the final year ecommerce module, should help you see... [Nov 12, 2009]
Questions raised by Toolbox Activity 5
Why did so many people switch from MySpace to FaceBook? Web audiences are very susceptible to better services and tell their friends and colleagues about them. MySpace had become a bit old and ugly... [Nov 10, 2009]
Toolbox Activity 6: spending & making money online
In this week’s activity I want students to begin to explore the world of eCommerce and if they want, to add some commerce features to their blogs. This is a big subject and we will only scratch the... [Nov 10, 2009]
Exploring Facebook & Twitter: Toolbox Activity 5
UPDATED 3.15pm: Feedback links added! In the activity I want you to compare the two social networking sites FaceBook and Twitter. Most of you are already a member of FaceBook so it should be familiar... [Oct 30, 2009]
Feedback on eCommerce Detective Exercise
This week I'd like to give feedback by going through the tools I introduced and discussing what sorts of data each reveals. I will then answer the questions you raised at the end of the exercise. Keyword... [Oct 29, 2009]
eCommerce Activity 5: Customer journeys
For this week’s activity I want you either to look again at one of the companies you have studied over the last few weeks or choose a new site of your own. Then think about the journeys that customers... [Oct 29, 2009]
Designing customer journeys (Ecommerce Lecture 5)
In this lecture we will look at how customers use eCommerce sites, where they start their shopping journeys, why they often abandon their purchase and how to design a site to maximise its effectiveness... [Oct 29, 2009]
What I look for in a Project Initiation Document?
If you are using one of the AGILE development methodologies for your Final Year Project (as opposed to Prince 2 or similar) then the PID you write should perhaps be a bit different. Remember that AGILE... [Oct 28, 2009]
Feedback on Toolbox Activity 4 about FTP, Images and Video
A slightly smaller number of people completed this week’s activity. If you have fallen behind then can use Enhancement Week (next week) to catch up and then we can start building more on our WordPress... [Oct 27, 2009]
Computing is going social (Toolbox lecture 5)
This session will introduce social computing including social networking, crowdsourcing and open source and ask you to think about how this will affect your future as an IT professional. Here are the... [Oct 26, 2009]
Ecommerce Detective (Activity 4)
A challenging but I hope interesting activity this week. Using the same site as last week, I want you to try and discover the answers to the following questions. The deadline is Wednesday 28th October... [Oct 23, 2009]
Ocado: a case study (Ecommerce lecture 4)
As this module has progressed I have increased the size and complexity of the sites and businesses we are looking at from micro businesses such as The Market Quarter to high street retailers. Today... [Oct 22, 2009]
Questions raised by ecommerce activity 3
Each week I encourage you to add questions to the end of each feedback survey. Here are this week’s questions which we will discuss together in today’s session. Q1. What percentage of a company’s annual... [Oct 22, 2009]
Owning and operating a web site (Toolbox Lecture 4)
Most of you have now launched own site (in the past couple of activities). This lecture will consider what a site is for and what you will need to think about when planning it's future. Reasons for... [Oct 19, 2009]
Taking control of your website (Toolbox Activity 4)
Deadline: Monday 26th October, midnight Very impressed that so many of you are keeping up with all of the activities so far and for those who have fallen a little behind, don’t worry, we will provide... [Oct 19, 2009]
Between Madison & Free: another talk for New York's One Club
A second chance to meet and talk to some of New York's best advertising creatives and executives today as part of Hyper Island's Master Class. I am going to talk about money today and particularly the... [Oct 17, 2009]
Become a meta data detective: a talk for One Club in New York
I am in New York for the weekend helping Hyper Island run a workshop for senior people in the Advertising and Creative industries. It is our first Master Class in the US and we are all a bit nervous... [Oct 16, 2009]
