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    <description>Postings from the ecommerce section at jonathanbriggs.com</description>
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      <title>How do communications activities affect traffic and reputation?</title>
      <description><![CDATA[Slight pause in my visualisation project as I think about the impact of all of the different publicity activities needed to drive traffic to my site (and client sites).
I find myself regularly trying...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/how-do-communications-activities-affect-traffic-and-reputation,816,AR.html</link>
      <pubDate>Thu, 1 Jul 2010 14:43:29 BST</pubDate>
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      <title>Backlink analysis and visualisation for Market Quarter and its competitors</title>
      <description><![CDATA[Today’s project has been to look at my site and competitors to see how many in-bound links each has and the quality of these backlinks. There is much written about the importance of reputation and trust...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/backlink-analysis-and-visualisations-for-market-quarter-and-its-competitors,815,AR.html</link>
      <pubDate>Sat, 19 Jun 2010 16:49:14 BST</pubDate>
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      <title>33% of revenue: ExpressRex recommendation engine recommended</title>
      <description><![CDATA[In today’s earlier post I discussed work this week looking at Google Analytics traffic source data.  One type of referrer I failed to mention were those marked in the reports as coming from ExpressRex...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/33-of-revenue-expressrex-recommendation-engine-recommended,814,AR.html</link>
      <pubDate>Wed, 16 Jun 2010 15:48:35 BST</pubDate>
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      <title>Who is buying my snails? Comparing ecommerce conversion rates from different traffic sources</title>
      <description><![CDATA[I have been studying Google Analytics to look at my traffic sources and conversion rates with some interesting results.
Above is a diagram illustrating the percentages of traffic from each source over...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/comparing-ecommerce-conversion-rates-from-different-traffic-sources,813,AR.html</link>
      <pubDate>Wed, 16 Jun 2010 15:05:55 BST</pubDate>
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      <title>Salmon is not goose liver: Time to turn off broad matches in Google Adwords?</title>
      <description><![CDATA[I am trying to improve all aspects of my small ecommerce store The Market Quarter and over the last few days, prompted by another client project, I have been reviewing all aspects of my Google PPC advertising...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/salmon-is-not-goose-liver-time-to-turn-off-broad-matches-in-google-adwords,812,AR.html</link>
      <pubDate>Mon, 7 Jun 2010 17:04:07 BST</pubDate>
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      <title>Using CrazyEgg heatmaps to improve the ecommerce customer experience for The Market Quarter</title>
      <description><![CDATA[I am trying to improve my experimental shop Market Quarter (order fresh foie gras and buy other fine French foods and wine) through a series of experiments to visualise data about my competitors, my...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/using-crazyegg-heatmaps-to-improve-the-ecommerce-customer-experience-for-the-market-quarter,811,AR.html</link>
      <pubDate>Fri, 28 May 2010 17:18:15 BST</pubDate>
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      <title>Visualising competitor PPC and SEO activity for MarketQuarter</title>
      <description><![CDATA[I am trying to improve my experimental shop Market Quarter (buy French food including duck confit, snails and fresh foie gras) through visualising data using the wide variety of tools available online...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/visualising-competitor-ppc-and-seo-activity-for-marketquarter,810,AR.html</link>
      <pubDate>Wed, 19 May 2010 14:06:16 BST</pubDate>
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      <title>Finding ecommerce competitors: SEMrush and SpyFu compared</title>
      <description><![CDATA[As part of my project to look at improving my experimental business the MarketQuarter a shop to buy French food, cheese, wine, classic dishes, duck confit, snails and foie gras online, I need to locate...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/finding-ecommerce-competitors-semrush-and-spyfu-compared,808,AR.html</link>
      <pubDate>Mon, 17 May 2010 10:59:55 BST</pubDate>
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      <title>How many eCommerce activities have you done?</title>
      <description><![CDATA[So, here at last is a list of students and the ecommerce activities that each has completed.  
If you believe that this is incorrect please add a comment at the end of this (it will not be published...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/how-many-ecomemrce-activities-have-you-done,799,AR.html</link>
      <pubDate>Sun, 10 Jan 2010 11:57:21 GMT</pubDate>
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      <title>Key ideas in modern ecommerce (lecture 10)</title>
      <description><![CDATA[In this final lecture I want to draw together all the themes of the course and ask you to reflect on what you have learned.
Please note that there is no video for this session (due to camera operator...]]></description>
      <link>http://www.jonathanbriggs.com/ecommerce/key-ideas-in-modern-ecommerce,795,AR.html</link>
      <pubDate>Fri, 11 Dec 2009 08:14:59 GMT</pubDate>
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