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A full set of notes and activities will be published here over the course of the module. Anyone is welcome to join in.

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Ecommerce Activity 10: Mock MCQ Exam

Written by: Jonathan Briggs

December 9, 2009 [2882 views]

As promised here are 15 questions to get you in the mood for the MCQ part of the exam. You can take the test as many times as you like and if I have made the survey work properly then you should get both feedback and a score. Only a single attempt (pass or fail) is necessary to get the activity mark.

Here is a link to the activity survey:
http://www.surveygizmo.com/s/217278/ecommerce-multiple-choice-mock

Recent comments:

On December 10, 2009 at 3:05 PM, Haroon wrote:

Hello, Where has activity 2 gone? I cant seem to see it any more. Had some things on there i wanted to revise.

Thanks

http://www.jonathanbriggs.com/articles/ecommerce-activity-2-evaluating-site-components,750,AR.html

Jonathan replies: If you are trying to find other content - go to the middle column and at the bottom you'll find Show All Posts in this section. But I have added the link above.

On December 10, 2009 at 10:49 PM, janusz czarnota wrote:

can you explain question 8. how come 40 clicks out of 2000 impresions(2%) for 48p is better than 75%CTR and 1200 impresions(900 clicks) for 20p ?

Jonathan replies: The question asks "most likely". 75% click through rate is extremely unlikely.

What do you think?






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This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
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