A full set of notes and activities will be published here over the course of the module. Anyone is welcome to join in.

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Feedback on eCommerce Detective Exercise

Written by: Jonathan Briggs

October 29, 2009 [1887 views]

Video from Jonathan Briggs on Vimeo.

This week I'd like to give feedback by going through the tools I introduced and discussing what sorts of data each reveals. I will then answer the questions you raised at the end of the exercise.

http://www.google.com/adplanner
http://siteexplorer.search.yahoo.com
http://www.SeoMoz.org
http://www.Netcraft.com
http://www.TrafficEstimate.com
Keyword Analyser
http://www.archive.org - The Wayback machine
http://www.spyfu.com
http://www.URLTrends.com
http://www.domaintools.com

Questions you raised

  1. How is the analysis of these figures incorporated back into the design of the site?
  2. What action can be taken to improve page rank?
  3. Isn't it easy to spy on the competitors website and monitor when they updated it and when will their site expire or due for renewal. Can this not jepordize their privacy or business secrecy?
  4. Are their any more tools that could be shed more light on how a business run like their daily sales and profit and loss without them knowing?
  5. What is the difference between Alexa Rank and PageRank?
  6. How is it possible that different web tools do not always show the same numbers for the same measured value?
  7. Are meta tags within HTML head still relevant to search engines, and if so to which extent?
  8. How credible are these online analytical tools?
  9. Is the Google page-ranking system really of any significance in terms of accuracy?
  10. How many "visitors" does Ocado have to it's site everyday? Does this figure surprise you?
  11. How much time would it take for this website to get Rank 5?
  12. How much money would a rank 4 link be worth compared to rank 7 link?
  13. Is there a point in having an online presence/ecommerce site for a traditionally low profit margin product?

Recent comments:

On October 29, 2009 at 7:50 PM, smith wrote:

i don't like your teaching method because i have been told by my friend that he was in final year doing your module ecommerce because of your case study has created problem and in the final exam all you just care about your business and wasting time you shouldn't be teaching

Jonathan replies: You should try to explain what you think should be changed about "my method". I am very open to criticism and suggestions.

If you are implying that I should stick to a book or teach a set of facts that you can regurgitate in an exam then I think you are living in some imaginary past.

My job as a teacher is to create learning experiences that will help you act as a professional in the future. I do this through a range of different techniques including my site, video, activities and sometimes case studies.

There is no single case study for ecommerce - there are a series of activities which most students seem to enjoy and find useful. The final exam is based on exploring the same ideas and what "your friend" may not have liked is the fact that there is not simply a set of things to learn but that you have to think during the exam.

Having said all that, most students do fine in the exam and go on to do interesting things. Many of them report back that they found my teaching style useful.

What do others think?

On October 30, 2009 at 11:28 AM, Shamsher wrote:

I think JB's methods are excellent! I think all lecturers should video their lectures and include the most up to date information and an attempt at trend analysis. I think the insights offered in our lectures are priceless.

Too many people have become too accustomed to being spoon fed "information" that is often out of date, I cant understand why some people would prefer to repeat fact than have original, creative thoughts.

Most exams are just dull memory tests, in the real world the facts are often at your disposal, the real challenges come from applying the knowledge!

Jonathan replies: Much appreciated. Other thoughts?

On October 30, 2009 at 4:24 PM, Nuno wrote:

I think he was just a hater...
JB helped me understanding how web works, how people are making money and where all this is going. I hate lectures, when you tell me go to a lecture and listen to the same think again and again I can not, but JB is different, there is not lecture, we have a conversation, every lecture is different, even I.t toolbox that I had on the 1st year is different (because the web is changing). In the first year a lot of people ued to come to uni because of his lecture. He is amazing. One of my best teachers of all time. Keep the good work. The only disadvantage is: is hard to impress him.

www.nunomedia.com

Jonathan replies: :-)

I am not hard to impress really - just come and ask.

On October 31, 2009 at 10:42 AM, Salam Ablahad wrote:

Just to comment, I respect JB’s teaching methods as I believe it’s the right way to become a professional. I did not know anything about web developing although I have done it in the past!, but now I have my website and I am able to develop a site to any of my friends and help them with regards to everything. I ask the question “Do you still want to be in college sitting down and a teacher tells you to click next etc?

wwww.SalamWorld.co.uk

Jonathan replies: Thanks. Are there other people out there who feel that my method is going to create problems for them or think we should explore other ways of learning about digital? Happy to hear from you too.

On November 2, 2009 at 2:00 PM, Vitor Faiante wrote:

Really, people please....Jonathan's approach to teaching is one of the Best if not the Best I have seen since I started school, all the way to College and now University.People just want everything on a plate and already half digested for them so they do not have any work to do. This is not the way anyone will ever learn. I don't know why anyone would say that Jonathan does not know how to teach because, guess what no other teacher puts their lecture online so that students can review it if they did not understand a certain point, also because of that some don't even come to the lecture because they can go online and pick it up. Another thing, there are people that are not doing this module and still are learning this module, they will not get a certificate for learning this module but they definately will be learning about this module as it is online and anyone can learn this module, and by the way they did not pay for it. Why should someone be complaining, all people love to do really is complain, if someone is conservetive, they are too old fashioned, if they are bit more inovative (and by the way we are in the 21st century in case someone forgot about that), then they are to modern and should be more old fashioned, please people get a grip and try to see that Jonathan's approach is execellent. Jonathan's lecture is the one I look forward to every week.

On the matter that Jonathan is dificult to please, I dont think it is a problem of difficult to please but rather a matter of him wanting people to do good in their work and get a decent job after graduation and for that reason he pushes people hard. I am finding my final year project difficult to grasp because everything I want to do, either is not good enough and Jonathan said its not good enough, or maybe like my last idea, he helped me and suggested I could even open a business with my idea, I spent hours researching and found that it would be good to open a business in that area cuz it is overcrowded, but still am I complaining? No. Am I finding it difficult? Most definately yes. But also I fought hard to make sure I could get Jonathan to be my supervisor and the reason for that was because I like his approach to teaching and also because he helps people to get the best out of them and makes them work harder, hence his students from past years coming back to thank him and are doing good as well. That should give you a clue. Yes no one is perfect, because we are not God to be perfect on God is perfect. All Im saying is Jonathan has a great approach to teaching, I like the way he teaches and also how he helps people and makes them work hard.

P.S: Jonathan could you contact me on my email that I put here on the comment so that I could discuss with you about the final year project as I seem to be finding a few difficulties here and there and would need your help and anfortunately the PID will have to be in soon. Thanks for your time and thanks for the help and teaching.

Jonathan replies: Thanks for this! I will drop you an email.

On November 2, 2009 at 7:00 PM, Abdul Rehman Habib wrote:

I choose E-commerce module simply because JB is teaching it. 2 Two years ago Toolbox went really well and 100% sure that this module will do too! I am loving it. JB all the way (hehe)

On November 3, 2009 at 10:33 PM, Haroon Qureshi wrote:

I think the teaching method is great. Iv had some really bad teachers that just sit and talk rubbish and you dont learn nothing after two hours. The lectures can sometimes get a bit boring but the thing i like about it is that you learn yourself. You complete the tasks by yourself in your own time and they dont take too long but you learn something even if you dont want to follow the e commerce root in the future. As for criticism i think that 1% for each activity is a bit silly. I enjoyed jbs module in the first year so i hope the exam does not end up being disappointing. Anyhow so far so good. This module seems to be ok compared to the other modules so far this year. I think its a bit harsh to say jb cares just about his business. His company is making alot of money and jb is taking time to teach us what he has learnt. If he just cared about his business i dont think he would be teaching. You can see he has a good passion for teaching and is there to help you if you need. Any way hope everyone is working hard tc all.

http://www.3men1mission.com/

On November 4, 2009 at 8:04 PM, Anam R wrote:

JB YOU ROCK!!!!!!!! :D

On November 8, 2009 at 7:33 PM, Nuno wrote:

Sir, when I said " it is hard to impress you" it was in a good way. Because you are the one that impress us. The lecture about detective was amazing. thanks a lot.

www.nunomedia.com

On November 9, 2009 at 7:47 PM, Youssef Ibrahimi wrote:

I think his teaching methods are great he teaches you and lets you explore things on your own iam a fresher and this is my 7th week and iam enjoying his lectures and his teaching method is very helpful

On November 21, 2009 at 12:24 AM, Usman Aurangzaib wrote:

i thought, we are students so Uni will appoint a teacher who teach the way of talk, teacher mean the person who has full of knowledge, anyone won't have right to target your teaching style because we are white as clean paper.

Jonathan replies: Nice but untrue. Many of you have lots to bring into sessions too including experiences from jobs, placements and your own experimentation.

What do you think?







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