Hyperisland index
Questions and answers about PPC advertising (Lecture 9)
This activity was different from the others because it asked you to think about something unfamiliar that we had not talked much about. Some of you did it well but many did it poorly, I suspect because... [Nov 29, 2006]
Podcast 5:Tom Smith of www.burningahole.co.uk
After a few weeks break it is time for another Podcast and this week's is a telephone interview with Tom Smith of Everythingability who has just released a new innovative gift finder site called . Tom... [Nov 28, 2006]
Exploring PPC advertising
Down the right hand side of Google’s search results are Pay-Per-Click or PPC adverts. The adverts shown are related to the keyword you have typed. Type in keywords related to your case study and look... [Nov 22, 2006]
Search engines and SEO (lecture 8)
This lecture should help you see how sites are promoted in order to gain traffic and customers. Strategy * Know what you want * Know where you are * Plan a campaign * Implement campaign * Measure... [Nov 21, 2006]
MCQ test for this week's activity
Here is a link to a 'mock' version of the Multiple Choice Question part of the examination. We have not covered all of the material yet (3 sessions still to go) but it will give you an idea of the type... [Nov 16, 2006]
Web pages versus web applications: Two models for building ecommerce (lecture 7)
Last week we saw how the web server Apache can be extended using the scripting language PHP and linked to a database such as MySQL. A set of prewritten web pages such as OSCommerce can be installed... [Nov 14, 2006]
Installing and Running OSCommerce Activity
Here is today's activity... Use Jarek’s notes to try and get OSCommerce running locally on a PC (or Mac/Linux machine) of your choice. Then fill in the following.. Participation marks will be awarded... [Nov 8, 2006]
Building an ecommerce store using OS Commerce (lecture 6)
Today's lectures was given by Jarek Francik who showed how to install and run OSCommerce (from start to finish). Here are Jarek's lecture notes Do It Yourself or Create Your On-Line Business with osCommerce... [Nov 8, 2006]
Excellent Free and Framed fashion photography exhibition at Wapping Project until January
[Oct 28, 2006]
Choosing your case study company
As you will have read in the module guide you must choose a retailer around which to base a case study for the exam. Although you can change your mind at any time up until the exam itself, now would... [Oct 28, 2006]
Building eCommerce without (much) coding (Lecture 5)
This is a new lecture and reflects the changing state of ecommerce tools and the opportunities to make (small amounts of) money through working with other existing sites and businesses. What do you... [Oct 24, 2006]
Podcast 4:Customer Journeys
Here is this week's Podcast about Customer Journeys. Sorry it is a few days late. [Oct 23, 2006]
Detective Activity Feedback 06
Findings from Detective Activity A big thanks to all who finished this week’s activity. Most of you seem to have really enjoyed the exercise. Here are the main findings plus some comments. * 38% of... [Oct 18, 2006]
Customer Journeys (Lecture 4)
Contents * What are the journeys taken by visitors towards a goal? * How do we design customer journeys? * How do we monitor their effectiveness? Need → Search → Landing Page → Call to action → Shopping... [Oct 17, 2006]
Customer Journey Activity
* Choose one of the sites that you have been evaluating and create a two page Word document that illustrates the current customer journey. * Use the document on the right as a template. (images are... [Oct 16, 2006]
Podcast 3: Martin Goode discusses Abbey
In today's Podcast, the OTHER media's Martin Goode discusses the Abbey Box Office Project and the importance of Web Services and technical integration. Technical Note Kunal Ramchandani and I are experimenting... [Oct 13, 2006]
Ecommerce Detective Activity 2006
A challenging but I hope interesting activity this week. Using one or both of the same sites as last week I want you to try and discover the answers to the following questions and then fill in an online... [Oct 12, 2006]
London Theatre Tickets On Line: an e-commerce case study (lecture 3, 2006)
Theatre tickets like flight tickets are excellent for selling online because of their low warehousing and fulfilment costs. Customers search the web for particular shows such as the Lion King, Mary... [Oct 11, 2006]
Site Evaluation activity feedback
Firstly a big thanks to those of you who completed this week’s task. I know a few of you struggled with Zoomerang and I’m sorry for that but most of you managed fine. Here are some comments on your... [Oct 10, 2006]
Podcast 2:Evaluating ecommerce sites
As a followup to yesterday's lecture here is a Podcast that looks at the same material. In this Podcast we examine a site from a company called Purves & Purves who sell furnitures, gifts and accessories... [Oct 5, 2006]
