Social media strategy checklist

Written by: Jonathan Briggs

February 13, 2010 [1407 views]

I am developing our social media offering at the OTHER media at the moment. We have been involved with FaceBook, Twitter, Digg and email since each of them became important but recently we have been asked for specific projects that are only social.

Here are the components of my strategy. You can read the full article 20 key ideas for developing a social media strategy here.

1. Create content worth talking about
2. Listen more, talk less
3. Develop a voice
4. Open up your organisation
5. Go and meet your audience
6. Find many ways to engage
7. Find connectors and influencers
8. Learn from competitors
9. Experiment
10. Measure
11. Find tools to help you be effective
12. Create visitor journeys
13. Define KPIs
14. Making it easy to belong
15. Define clear messages
16. Don’t be spammy
17. Offer value
18. Apologise when you make mistakes
19. Keep the conversations going
20. Find a partner to help you

Read the full article and then let me know how we compare with other London Social Media Strategy Agencies.

What do you think?

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